Although it's more enjoyable to watch the broadcast on television, I'm having to resort to the online version because of my "bright" idea to not bring a TV to my dorm this year. I had thought leaving it behind would be a great way to stay focused on school work, but who knew I would be needing one FOR class? That being said, I will be discussing the content and structure of the the online news outlet.
Much like the television broadcast, the website is laid out very efficiently. Everything is in a very orderly structure that corresponds with the broadcasts shown throughout the day. NBC13 reports on local, national, and global news and presents it in an easy-to-find structure by dividing into detailed sub-categories. While the site offers video broadcasts of news, weather, sports, entertainment, and lifestyles, it also provides written articles. Some may find the detailed aspects of the site confusing and time-consuming, but I find them to be very a helpful and direct way of finding information.
Last night, I watched a newscast that was surprisingly less gruesome in news. Hilary Golston reported the news of January 30th, and I was surprised to learn that Taco Bell, my guilty pleasure, was in trouble for its food. Taco Bell has been accused of serving a meat filling that is less than 35% beef. I found this precent disturbing and immediately began to question what Taco Bell's plan of action was, which is exactly what the story was on. With the accusations taken place about a week ago, the company has already taken affirmative action to defend itself. Golston said that both newspaper and television ads have been produced to combat its name. Coincidentally, Dr. Bernie Ankney, Samford's JMC Department Chairman, was featured as a source discussing the action taken by Taco Bell's public relations. Ankney described Taco Bell's actions as "really, really strong, proactive steps." Golston also reported that "the lawsuit will be tried in a California federal courtroom and NOT in the press."
